WEbsite Personalisation

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What is Website personalisation?

Personalisation is accomplished by changing site messaging, content and some design aspects based on;

Mobile inspired website designs

Number of previous visits

Visitor’s physical location and more

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Personalisation

Website personalisation creates an experience that relates directly to a visitor’s unique situation.

Examples of Real-World Customisations that Work  

REAL-WORLD CUSTOMISATION

Holiday Customisations

A restaurant sprinkles its site with special effects for different holidays.

First-time visitor customisations

A kennel shows first-time visitors a video of their facilities.

FIRST-TIME VISITOR CUSTOMISATION
AFTER-HOURS CUSTOMISATION

After-hours customisations

A photographer’s site displays a contact form to visitors who arrive after 5 pm so they can leave contact information.

WHY PERSONALISATION MATTERS

Site visitors have short attention spans 

Attracting their attention quickly is important 

Visitors want the information they are looking for right away

Site Personalisation Works

80% of people say they are more likely to do business with companies that offer personalised experiences.

59% of companies plan to use personalisation (but aren’t using it yet!).

Personalised Calls-to-Action (CTAs) perform 202% better than other CTAs.

CUSTOMISATION

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