WEbsite Personalisation
What is Website personalisation?
Personalisation is accomplished by changing site messaging, content and some design aspects based on;
Mobile inspired website designs
Number of previous visits
Visitor’s physical location and more
Website personalisation creates an experience that relates directly to a visitor’s unique situation.
Examples of Real-World Customisations that Work
Holiday Customisations
A restaurant sprinkles its site with special effects for different holidays.
First-time visitor customisations
A kennel shows first-time visitors a video of their facilities.
After-hours customisations
A photographer’s site displays a contact form to visitors who arrive after 5 pm so they can leave contact information.
WHY PERSONALISATION MATTERS
Site visitors have short attention spans
Attracting their attention quickly is important
Visitors want the information they are looking for right away
Site Personalisation Works
80% of people say they are more likely to do business with companies that offer personalised experiences.
59% of companies plan to use personalisation (but aren’t using it yet!).
Personalised Calls-to-Action (CTAs) perform 202% better than other CTAs.
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